We have aligned with leading brands in the industry to provide our athletes with the highest level of comfort and support.

Interested in becoming a strategic partner for a premier, destination cycling event? Contact our Sponsorship Coordinator to see how you can get involved.


Serious Cycling is a premier brand. We are a family-owned business, based in Southern California, dedicated to growing the Love of Cycling. Our experience and perspective have been developed over hundreds of thousands of kilometers of riding, testing, and racing. Our focus is razor sharp in helping our clients experience a more enjoyable Ride!


HAUTE ROUTE

The Haute Route is the first global series of multi-day cycling events for amateurs. Now consisting of 13 separate events - three 7-day events (Rockies, Pyrenees, Alps) and ten 3-day events (Oman, Asheville, Dolomites, Alpe d’Huez, Norway, Utah, Stelvio, San Francisco, Ventoux, Mexico) - riders are treated to an unparalleled experience at some of road cycling’s most iconic and visually stunning locations.

With each event featuring timed and ranked stages, riders of all abilities can experience professional-level event organisation including medical teams, mechanical support, rolling road security, film crews and, of course, massages. Whether they are rookies or seasoned experts, Haute Route aims to help athletes push their physical and mental limits to experience what it’s really like to ‘ride like a pro’.

For more information on Haute Route, and this year’s courses, please visit www.hauteroute.org


Gran Fondo National Series

The Gran Fondo National Series (GFNS) is the country’s only nationwide gran fondo points series. The series was established in 2012 and currently includes 12 European-style ride/races staged in the United States. Every GFNS event offers courses covering 30, 60, and 100-mile journeys through some of the most beautiful and challenging terrain in endurance sports. Timed sections allow riders to compete in specific segments of the course, while casual cyclists can ride at their own pace. Participants can ride as individuals or on teams, and GFNS awards special prizes to the top riders in every age and gender category. Series points are awarded at each event, and overall National Series Champions are crowned each year. GFNS also hosts a one-day Gran Fondo National Championship event each year.

Malibu GRANFONDO is the first official event of the 2019 Gran Fondo National Series.

www.granfondonationalseries.com


Four Seasons Hotel Westlake Village

An idyllic retreat set within acres of gardens near Los Angeles, Malibu and Santa Barbara, this luxury hotel destination allows you to create a place of work and productivity, active leisure, deep relaxation and personal improvement – or perhaps all four. In addition to hosting the start and finish of your Ride!, the Four Seasons Hotel Westlake Village is offering an exclusive event nightly rate for the participants of the Malibu Gran Fondo.

www.fourseasons.com/westlakevillage

 


ALÉ

After thirty years at the top in sports clothing for cyclists, APG decided to offer a new outstanding brand to cycling enthusiasts: ALÉ. This brand is based on crafts work, entirely made in Italy, constant technological innovation in the production process, fabrics and design to ensure functionality, comfort and utmost performance; it is also based on a production firm consisting of 100 employees that work with passion and professionalism; and the feedback received by the greatest international cycling champions and by those fond of this sport. 

ALÉ dedicates a particular effort to cycling enthusiasts and sportive (gran fondo) cyclists, unique at national and international level. It interacts with the teams and looks after athletes with loving care, that only who is fond of cycling can dedicate to other enthusiasts, in the name of a common passion. Therefore, the Team will be able to count on a wide range Collection that includes all variables, suitable for any type of performance. The articles’ cut is always anatomic, inspired by the experience with professional teams.

www.alebikewear.com


Pioneer

Pioneer has created the first power meter system to measure real-time output and pedal stroke efficiency in each individual leg, so you can analyze and adjust your technique while you ride. Far beyond what a simple heart rate monitor can tell, a power meter is the most valuable and necessary tool any cyclist can use to measure and quantify their efforts. Representatives from Pioneer will be at the Malibu GRANFONDO to demonstrate and educate participants on the use of power meters in training and competition at our Sponsor Showcase in the Athlete Studio.

www.powerisking.com


Cervelo

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes. Whether you’re a Grand Tour racer, Ironman champion, age-grouper or Saturday morning enthusiast, we know you demand the best in order to achieve your personal best – and we’re passionate about helping you get there.

Cervelo will be on site providing the Malibu GRANFONDO Ride! Camp athletes with mechanical and pro-level follow car support. 

www.cervelo.com


Cyclist Massage

Cyclists Massage offers sports massage specifically to cyclists. They are cyclists and athletes so they understand the needs of cyclists. Their massage targets and corrects your unique physical issues. They incorporate a variety of modalities into your massage session that is customized to fit your needs.

Cyclists Massage will be on site to provide athletes with massage and recovery services during the Malibu GRANFONDO event weekend after each day of cycling to aid in recovery. 

www.cyclistsmassage.com


Campagnolo

Backed by more than eighty years of outstanding innovation, quality and sporting successes, Campagnolo is a premium brand, established and renowned all over the world.

Campagnolo will be on hand providing neutral support throughout the Malibu GRANFONDO event weekend.

www.campagnolo.com


WAHOO

Elevate your Ride! The ultimate indoor training experience is here! Updated for 2017, the KICKR indoor bike trainer is now more compatible than ever and is designed to work with Wahoo’s newest innovation, the KICKR CLIMB. The world isn’t flat; now, neither is your ride! Athletes of all levels – from enthusiasts to professional – use Wahoo Fitness to power their cycling, running and gym workouts.

Participants of the Malibu GRANFONDO will be able to demo the latest wahoo products at the Sponsor Showcase during Athlete Check-In.

https://www.wahoofitness.com


MUC-OFF

Muc-Off is obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done! The Muc-Off Support Team will be on site providing post-ride bike cleaning and servicing for all participants. This group is run by a fun and experienced team of racers, mechanics and bike shop wrenches. Riders can count on the Muc-Off Support Team to clean and lube their bike after Day One in preparation for Day Two's Individual Time Trial.

www.us.muc-off.com


HAMMER NUTRITION

Hammer Nutrition is an endurance sports nutrition company founded in 1987 by Brian Frank. Hammer Nutrition provides unparalleled products, knowledge, and service to health conscious athletes all over the world. Over the years, the product line has grown from fuels & supplements to now include clothing, body care products, EMS units, accessories, and more. Learn all about the various aspects of Hammer Nutrition through the following sections.

For 30 years our mission and core values have been the bedrock foundation of the Hammer brand. This has resulted in uniquely effective products that provide unparalleled results and the extensive knowledge and support needed for people of all walks of life to enjoy peak health and performance.

www.hammernutrition.com


BIKE FLIGHTS

BikeFlights.com’s bicycle shipping service simplifies bike shipping by making it convenient, reliable and affordable for cyclists of all types. With their Best Way Guarantee, they offer the best service, delivery and price with each shipment. Their holistic Pack Ship Ride approach to bicycle shipping logistics offers a better way to transport bikes and bike gear. With a rider-centric mentality, they provide custom shipping solutions that range from self-service to full-service and all points in-between.

BikeFlights.com has been innovating online bicycle shipping services for cyclists since 2009. In its first six years, BikeFlights.com shipped over 75,000 bikes to over 6,000 destinations. They are cyclists serving cyclists.

www.bikeflights.com


Pedalers Fork

Like the world around us, the folks at Pedalers Fork change as the seasons progress. They work with local farmers to insure that the ingredients they use are in season when they set their menu. 

To provide the freshest form of nutrition out on the Malibu GRANFONDO course, Pedalers Fork will be supplying hand made sweet and savory 'rice cakes' as well as home made granola bars, prepared using their vey special recipe.

www.pedalersfork.com

 


10 Speed Coffee

10 Speed Coffee is devoted to single origin, ethically sourced coffee. Quality and community are the driving principles behind 10 Speed Coffee.

To keep you fueled for the Ride!, 10 Speed Coffee will be out on the Malibu GRANFONDO course serving up freshly brewed coffee for that last "hit" before the final climb of the day.  

 www.10speedcoffee.com


Core Winery

Dave and Becky Corey created CORE from six barrels of wine in 2001, the same year they were married.  Their combined efforts have been rewarded by the praise of customers and critics alike since their first vintage release.  Their dedication to Rhone varietal wines have produced some of the most notable offerings of the region and visitors to Santa Maria are invited to experience the wines for themselves at their tasting room in Old Town Orcutt.

www.corewine.com


 

Ladyface Alehouse and Brasserie

Ladyface Ale Companie is the Conejo Valley's first microbrewery.  A warm, casual European-style brewpub, it features award-winning, hand-crafted ales, including innovative, globally-inspired seasonal and barrel-aged releases.  Ladyface Alehouse & Brasserie features its ales in many recipes with a menu rooted in traditional French and Belgian country dishes, seasonally inspired by California's bountiful local harvests.

Ladyface Ale will be supplying participants of the Malibu Gran Fondo with a well deserved post ride specialty brew.

www.ladyfaceale.com


Corsa Wine

Corsa is a wine brand that is the result of two passions: Dolomite Road Cycling culture and wines from hillside vineyards in Northeast Italy. Jeff Morgenthal founded Corsa in January 2013 after many years as a wine professional and former racing cyclist in Road & MTB events. Many of the vineyards of the Northeast of Italy are green verdant valleys and Pre-Alp hills that also happen to represent some of the best Road Cycling in Italy. Jeff got his first dose of ‘La Dolce Vita’ in 1995 when he went to race for a month with the American-based Italian team Velo Veneto located in the foothills east of Bassano del Grappa. This experience exposed the budding young Restaurant-Service professional to new cultural paradigms previously unknown and the seeds for Corsa were sewn at that time. Corsa became a full realized wine brand in January of 2013 and continues to grow as the word spreads about the quality of the wines and the personal story behind the wines.

www.granfondowine.com


ENDUROBITES

As endurance athletes who push our bodies to perform their best, we continually search for healthy, more effective alternatives to commercial sports nutrition products. After years of research, countless revisions, tweaking and testing based on feedback from professional athletes, the creator of Enduro Bites landed on the optimal combination of ingredients to support endurance performance. 

Each Enduro Bites ingredient is carefully chosen for a specific purpose and combined into a great-tasting, bite-sized food that’s easy to eat and digest while training and racing. The development of Beta Red Pre-Workout Formula followed a very similar path. The result is the most effective pre-workout product available for endurance athletes.

Both Enduro Bites and Beta Red will be available at the venues and on-course for participants of the Malibu GRANFONDO to use both before and during the weekend's events. 


GoGo squeeZ

GoGo squeeZ is proud to be the leading squeezable, re-closable, 100% fruit in a pouch. Their products are crafted with high-quality, natural ingredients to provide wholesome goodness for squeeZing, and enjoying wherever life takes you. With over 20 varieties of fruit and veggieZ on-the-go, they are more than just Applesauce, they are Goodness on the Go! Since 2008, GoGo squeeZ has been making quality goodness for happier and healthier families. At GoGo squeeZ, quality is at the heart of everything they do. They source all of their fruits and veggieZ from evolved farms that use only the best practices to grow and harvest. GoGo squeeZ will be available at both venues and on course at the Malibu GRANFONDO.

www.gogosqueeze.com


dznuts

The mission statement of DZ Laboratories, LLC is "Maintaintenance." The term coined by DZ encompasses what has been missing from chamois creams since the beginning, maintaining the taint and not just lubrication. Treating and preventing saddle sores is accomplished by a four point strategy.

1. Eliminate chaffing, the precursor of saddle sores. 

2. Anti-inflammatory action soothes irritated skin. 

3. Wound healing actives heal existing saddle sores. 

4. Anti-fungal and anti-bacterial reduces chance of infection.

This is MAINTAINTANANCE. It is not just an innovation but a revolution. This is the dznuts difference.

www.dz-nuts.com


Bike + Bottle

Bike + Bottle is a new, exciting option for wine & cycling enthusiasts visiting the Central Coast. Based in Northern Santa Barbara County, this concept combines the passions of Dave Corey, winemaker and owner at CORE Winery and a long-time cyclist.  Bike + Bottle can provide visitors with a completely unique experience--cycling adventure with the perspective and knowledge of a winemaker, vintner and cyclist to guide them throughout the appellations of Santa Barbara County.

www.corewine.com


Eternal Water is Naturally Alkaline, which means the pH of Eternal Water is in a basic state ranging from 7.8 - 8.2. The reason Eternal Water is Naturally Alkaline is because their rare and unique underground spring sources are Naturally Alkaline. The mineral properties of Eternal Water are not artificially manipulated since they add nothing and remove nothing from their water. This ensures Eternal Water remains in its Pure and Pristine state bringing you only the best Naturally Alkaline water there is.  Enjoy a bottle or two at the finish of your Ride!

www.eternalwater.com